A Gartner research vice president recently urged attendees of the Gartner Digital Workplace summit in London to understand that if they want to see business growth, they need to get their organizations rolling with the digital workplace.
Unfortunately, the level of excitement related to beginning this move toward a digital transformation is low at best. While most CEOs are focused on business growth as a top priority, the idea of creating a digital workplace doesn’t rank high, which is ironic as adopting digital technology actually aligns with top business objectives.
The experts at Gartner highlight that as the digital workplace evolves, so too does business growth. In fact, digital transformation can be a critical driver of better business outcomes, and IT needs to be a key player in this transformation.
Gartner also found that a majority of people believe their digital skills do not impact their business and that employers often block their employees from leveraging innovative technology. Managers have even been found to discourage staff from using new technology to drive business outcomes.
To meet business growth goals, employees need to be encouraged to be more agile and find better ways to effectively engage clients, and the digital workplace is perfectly suited for this.
Every strategy focused on digitization should begin with transforming the workforce first, which can eliminate the need for antiquated, inefficient work processes and get employees more focused on tasks that have value for the company. This will lead to more streamlined processes that are key to moving a business forward.
However, this strategy must also include total buy-in from all departments. Placing it in the hands of IT alone means the likelihood of a smooth and successful transition could be at risk. In fact, the person spearheading a digital transformation is often the chief marketing officer. The person leading this move has to be someone with excellent digital skills, yet also have a deep knowledge of external and internal aspects of the organization.
At Cory Communications, we help our clients cut through the telecom noise as they seek out an efficient and successful digital transformation. All businesses are different, which is why you can never go with a “one size fits all” scenario with your voice, cloud, and data needs. Contact us today to discuss how we can get your digital workplace up and running and help you work towards your business growth goals.